Owensboro’s Hale selected as national 2024 Communicator of the Year

Published on Mar 27, 2024

The Kentucky Community and Technical College System announced today that the National Council for Marketing and Public Relations selected one of its own as the 2024 Communicator of the Year.

The national award went to Bernadette Hale, director of marketing, communications and recruiting for Owensboro Community and Technical College since 1999. Hale received the award at the national conference in Seattle earlier this month.

OCTC President Scott Williams said the award is a testament to Hale’s outstanding work and leadership.

"We are extremely proud of Bernie and her many accomplishments. We cannot be more pleased that the national committee honored her this way, and no one is more deserving,” he said.

The award is one of the most prestigious presented to an NCMPR member who has demonstrated leadership and ability in college communications. Each year, the organization recognizes one member in each of its seven districts, which automatically qualifies recipients to compete for the national award.

"Bernie's recognition as the National Communicator of the Year is a testament to her exceptional talent, tireless dedication and profound impact on the realm of community colleges,” said Erica Marye, digital manager for KCTCS and District 2 director. “Her unwavering commitment to excellence serves as a guiding light, inspiring countless professionals in our field."

Hale holds a master's degree in public administration from WKU and a bachelor's degree in business administration from Brescia University.

She said it was exciting to win the award because it focuses attention on the college and the work of the marketing team that represents the voice of many.

“I love my job because marketing is in a unique position,” said Hale. “We serve as the voice of the students, the voice of the employees and the community. We get to share the stories of our students, and it just doesn't get any better than that!"