AA to BS in Business Administration - Marketing

Completion of the following curriculum will satisfy the requirements for an Associate in Arts (AA) at a Kentucky Community and Technical College System (KCTCS) institution and leads to the Bachelor of Science in Business Administration (BSBA) - Marketing at Northern Kentucky University (NKU).

BSBA pre-majors must complete each of the six designated selective admission courses (ACC 200, ACC 201, BUS 230, ECO 200, ECO 201, and MKT 205, or approved KCTCS course equivalents) in the BSBA Business Core with a grade of C- or better and earn an overall NKU GPA of 2.50 or better or a minimum GPA of 2.50 in the six selective admissions courses to be admitted into any BSBA major. All transfer students must complete a minimum of 12 credit hours at NKU (in any combination of courses) in order to establish an NKU GPA before applying for admission to the BSBA major. Students must meet pre-requisites for each course.

KCTCS Requirements

TBS XXX means to be selected by KCTCS student.
TBD XXX means to be determined by NKU based on course selected.

 
KCTCS
Course
Course Title or Category Credits NKU Course
ENG 101 Writing I (WC) 3 ENG 101
ENG 102 Writing II (WC) 3 ENG 102
TBS XXX Oral Communication (OC) 3 TBD XXX
TBS XXX Arts & Humanities (AH) Heritage 3 TBD XXX
TBS XXX Arts & Humanities (AH) Humanities 3 TBD XXX
ECO 201 Principles of Microeconomics (SB) 3 ECO 201
ECO 202 Principles of Macroeconomics (SB) 3 ECO 200
TBS XXX Social & Behavioral Sciences (SB) - not ECO 3 TBD XXX
MAT 150 OR MAT 161 College Algebra (QR) OR Statistics and Algebra (QR) 3-5 (MAT 102 or MAT 103) + MAT 100T OR MAT 101 + MAT 102
MAT 165 Finite Mathematics and its Applications (QR) 3 MAT 114
TBS XXX Natural Science with Lab (SL) 4 TBD XXX
       

Subtotal General Education Core Courses: 34-36

For Social and Behavioral Sciences courses, two disciplines must be represented and different from those in the Arts and Humanities category.

A grade of A or B in MAT 150 equates to MAT 103 + MAT 100T. Grade of C or D in MAT 150 equates to MAT 102 + MAT 100T.

 
KCTCS Course Course Title or Category Credits  NKU Course
TBS XXX Arts & Humanities (AH), Social & Behavioral Sciences (SB), Oral Communications (OC), or Foreign Language 3 TBD XXX
TBS XXX Arts & Humanities (AH), Social & Behavioral Sciences (SB), Oral Communications (OC), or Foreign Language 3 TBD XXX

Subtotal AA Requirement Courses: 6

 
KCTCS Course Course Title or Category Credits NKU Course
  Digital Literacy 0-3  
  First-Year Experience 0-3  
ACC 201 Financial Accounting  3 ACC 200
ACC 202 Managerial Accounting  3 ACC 201
BAS 267 Introduction to Business Law 3 BUS 230
BAS 282 Principles of Marketing 3 MKT 205
STA 220 OR STA 251 Statistics OR Applied Statistics 3 STA 205
TBS XXX Electives 0-6 TBD XXX

Subtotal Elective Courses: 19-21

Degree Requirement: One course must be selected from the KCTCS identified Cultural Studies course list in the KCTCS catalog.

Students must take MAT 151 or STA 151 or MAT 161 and STA 251 to satisfy the STA 205 requirement at NKU.

Total Associate Degree Hours: 61

NKU Requirements

 
NKU Course Course Title or Category Credits KCTCS Course Taken at KCTCS
ACC 200 Principles of Accounting I - Financial 3 ACC 201 X
ACC 200L Financial Accounting Lab 1   X
ACC 201 Principles of Accounting II - Managerial 3 ACC 202 X
BIS 300 Management Information Systems 3    
BIS 380 Quantitative Analysis with Excel 3    
BUS 201 Haile Professionals 1    
BUS 230 Legal Environment 3 BAS 267 X
BUS 330 Ethics: Managerial Decision Making 3    
ECO 200 Principles of Macroeconomics 3 ECO 202 X
ECO 201 Principles of Microeconomics 3 ECO 201 X
ECO 305 Foundations of International Business 3    
FIN 305 Principles of Finance 3    
MAT 114 Finite Mathematics 3 MAT 165 X
MGT 300 Behavior in Organizations: Understanding Organizational Life 3    
MGT 305 Operations Management in Business 3 LOM 180  
MGT 490 Business Policy 3    
MKT 205 Principles of Marketing 3 BAS 282 X
STA 205 Statistical Methods 3 STA 220 OR (MAT 151 or STA 151 or MAT 161) + STA 251 X

Subtotal Core Course Hours: 50

Transfer students with an AA who earned a C or better in ACC 201 are not required to complete ACC 200L.

 
NKU Course Course Title or Category Credits
MKT 300 Marketing Tools 3
MKT 308 Marketing and the Digital Age 3
MKT 310 Selling Skills 3
MKT 320 Applied Consumer Behavior 3
MKT 392 Consumer Insights 3
MKT 480 Strategic Decision Making in Marketing 3
TBS XXX Select 2 courses from the list below 6

Marketing Electives List:

  • MKT 333: Global and Cultural Issues in Marketing
  • MKT 365: Professional Selling
  • MKT 370: Social and Digital Marketing
  • MKT 394: Topics: Marketing Issues
  • MKT 396: Internship: Marketing
  • MKT 492: Advanced Marketing Research
  • MKT 499: Independent Study: Marketing (1-3)
  • SPB 335: Event Planning and Management

 

  • Subtotal Marketing Credit Hours: 24
  • Subtotal Major Hours Taken at NKU: 49
  • Subtotal Major Credit Hours at KCTCS: 25
  • Total Major Credit Hours: 74
  • Subtotal Elective (300/400 level) Hours: 10
  • Total Baccalaureate Degree Credit Hours: 120

Updated May 2022