The Entrepreneurship Certificate is focused on providing foundational business knowledge necessary to turn a project, idea, product or service into a business venture. Certificate graduates will learn how to prepare a business plan, identify sources of venture and operating capital, gain product development knowledge, learn methods of marketing their idea or business, learn how to read and understand financial statements, and gain personal and organization leadership qualities that will provide business tools to new or current entrepreneurs.
12 Credit Hours
Upon completion of this certificate, the graduate can:
- Demonstrate a basic understanding of entrepreneurship and identify several characteristics of a successful entrepreneur.
- Demonstrate a basic understanding of the purpose and structure of a business plan.
- Identify the basic marketing and management skills necessary for an entrepreneur.
- Describe the marketing functions and describe the ways marketing facilitates exchange and creates economic utility.
- Describe and evaluate promotional efforts, including advertising, sales promotion, personal selling, and publicity.
- Describe marketing challenges currently facing businesses and organizations.
- Apply techniques of leadership to achieve personal, group and organizational goals through the application of behavioral and motivational understanding.
- ACC 201 - Financial Accounting
- BAS 170 - Entrepreneurship
- BAS 282 - Principles of Marketing
- BAS 288 - Personal and Organizational Leadership