One of the defining elements of the KCTCS branding standards is the System Arch, an area placed at the bottom of a page, used as a holding area for a system, college, campus or program logo and in many cases, text.
The Arch should always appear with the System Bar, and the unit they form should anchor to the bottom of the page.
The Arch and logo are separate graphic elements, and should not be copied and pasted as a single unit, or otherwise treated as a logotype. Refer to the examples below for sizing and positioning of logos within the Arch.
With some exceptions which follow, the Arch should be incorporated into all signage, print ads, and printed business materials. Horizontal ads may forgo the Arch for aesthetic purposes, but should still contain the System Bar.
For most applications, the Arch should be white, with a photo, texture, or colored background above the holding area.
When used on stationery, the Arch is a 3 percent tint of PMS 541. An ad with a white or extremely light background may also fill the Arch with a 3 percent tint of PMS 541, though this usage is not preferred.
Please do not copy the Arch from a Web site, as they are not the appropriate quality for print. Please do not use the Arch as a logo for KCTCS or KCTCS colleges.
The Arch has specific arrangements and proportions for all of its parts. Please do not reconfigure or stretch the Arch as shown below, rather, use the artwork provided on the brand guide downloads page or provided by your local Marketing and Communications office.
To add copy within the Arch, please do not distort the curve of the arch, but rather add an additional white text box area below the Arch. This is a preferred holding area for ads with substantial body copy. Body text within the arch should use the KCTCS Primary Font.
Examples of inappropriate usage of The Arch include filling the area with non-standard colors, increasing the crown height (or otherwise distorting the curve), and presenting more than one logo within the space.